One of my big interests is advertising and the impact it has on people. By having the right ad you can make the difference of earning millions or end up making nothing.
Today I found a new ad from a Swedish car maker named Saab. I’m sure most of you have heard of it before. I’m usually not fond of car makers ads but there was something in this I really liked, so I thought we could discuss it.
Why I Think it is Great
There are a lot of things in the ad I really like and to be honest I could most certainly write several pages with different interpretations. To mention a few we have the light bulb to represent new thinking, we have the moose and spruce to represent environment, the ant to represent power, etc.
Overall the whole ad have a new and fresh design which makes me think about Apple and their minimalistic simplicity. Something a lot of people are not only used to but also enjoy.
The song is titled Time Is Now and performed by Asha Ali. It is written solely for this ad but I wouldn’t be surprised if it became a hit just like Release Me.
Thinking about it, Saab actually do have a lot of great commercials.
Is this the right way to go? Instead of showing their car from several different angels roaring over the roads we have a bright and positive office.
I’ve always enjoyed great advertising and since I started working on my own ecommerce site I’ve been spending more time looking on advertising. On this blog I will not only lighten your mood with advertising but also show you the difference between great and not so great advertising.
Today I found this poster about domestic violence on Copyranter. It’s actually not that great but thanks to its clever design and motion detector you will look twice.
How it works
When the camera detects someone looking directly at the poster it will show a happy couple, but as soon as you turn your head the man will start abusing her.
Disadvantage with it
As many pointed out on Copyranter, domestic abuse does not consist only of men hitting woman and this ad will continue to build on this assumption. At the same time it does stand for most percentage of domestic violence and maybe they would miss their targeted audience if they showed a woman abusing a man.
What do you think? Does it send the right signals?