If you have spent time reading blogs on how to make money online you are probably well aware that a lot of bloggers emphasis on how important it is to have a unique theme. This is only half true and I will now tell you more about how important it is to choose the right theme for your WordPress site.
Few things to consider choosing a theme for WordPress:
Below you will find a few things I think is important to think on every time you create a new site independent of if it’s WordPress or not.
1) How will you make money from the blog?
This is probably the most important question to think about when choosing a theme. Will you create a niche site and make money through Google AdSense and affiliate networks or do you want to become personal and build trust?
If you are interested in using a small niche site with Google AdSense I recommend you to find a theme where your visitors will be, not tricked, but persuaded to click at your ads. There are different methods to do this and I will hopefully release one of my personal theme later this year.
If you are interested in creating a niche site making money of affiliate networks I recommend a theme with a more minimalistic style and personal header. By doing this you will not scare the visitor away but instead persuade him to read through your information and make a order. I recently fell in love with Tropicala which I will show you tomorrow.
The third alternative is to create a personal blog and build trust with recurrent visitors. Here I recommend you to use a unique theme which looks interesting and compelling. I personally prefer Thesis since it builds trust, but I recommend you to customize thesis to become a bit more personal.
2) How many blogs use the same theme?
If you are creating a simple niche site and making money through Google AdSense this doesn’t matter. But if you are trying to build trust I recommend you to find a bit more unusual theme which will characterize you.
If you have the money I recommend you to buy a premium theme or maybe even order a customized theme made for you. This will cost you a few hundred dollars and if you instead decides to go with a free theme, try to research how many other bloggers are using the it.
3) Is the theme search engine-friendly?
Even though you can get a lot of traffic through referrals and social media I recommend you to try getting free traffic from search engines. You can do this by simply writing a bit more search engine optimized posts and of course finding a theme which is search engine-friendly.
How do you know if a theme is built for search engines though? Well, this could be a bit tricky if you don’t know how SEO works. Later on I will publish a guide on how to optimize WordPress for search engines which will help you, but until then I would recommend you to ask a friend or simply contact me.
4) Is there free support?
If you know some HTML, CSS and PHP this will probably not matter for you, but for everyone else it could be important to know if there are any support when you need to change something or your theme break.
Even though there is a forum it may not be active. If it’s a free theme you can make sure by simply asking a simple question through their forum or contact form. By doing this you’ll know if the support will cover your need. If it’s a premium you can make a post at WordPress forum and ask for experiences.
Your opinions on choosing a theme for WordPress
Now I would like to now what you are looking for when choosing a theme for your new WordPress site. Support, design or maybe something else I didn’t write about? Share your thoughts below.