I’ve always enjoyed great advertising and since I started working on my own ecommerce site I’ve been spending more time looking on advertising. On this blog I will not only lighten your mood with advertising but also show you the difference between great and not so great advertising.
Today I found this poster about domestic violence on Copyranter. It’s actually not that great but thanks to its clever design and motion detector you will look twice.
How it works
When the camera detects someone looking directly at the poster it will show a happy couple, but as soon as you turn your head the man will start abusing her.
Disadvantage with it
As many pointed out on Copyranter, domestic abuse does not consist only of men hitting woman and this ad will continue to build on this assumption. At the same time it does stand for most percentage of domestic violence and maybe they would miss their targeted audience if they showed a woman abusing a man.
What do you think? Does it send the right signals?