A few years back everyone traded links with everyone to get more backlinks. This resulted in a lot of sites where linking to spam or rubbish just to get a extra link. Because of this search engines decided to lower the amount of linkpower when two sites were linking to each other in the sidebar.
To get around this people started to do three- and fourways link exchanges, meaning:
- Site A and B (friend) linked to site C (your)
- Site D and E (yours) linked to site F (friend)
What’s bad with link exchanges?
Since wannabe-gurus started to promote this method a lot of new bloggers thought this was a simple and easy method to receive a lot of high quality backlinks. They started to mail everyone with high PR within their own niche, asking them to do a link exchange. This resulted in spam, more or less.
Depending on how you decide to do this, it may be a great method to receive backlinks. If you just convince other bloggers to put your link in their sidebar you’ll not get very high linkpower from it. If you on the other hand convince them to link one of their keywords in the middle of their text this may be a great method to build links.
How to write a link exchange request
Dear Mr. or Ms… Just stop it! Today a lot of bloggers search through their niche after similar blogs or sites and then collect a bunch of addresses. Then they write a standard mail and sends it to everyone on their list.
This method will not work with any serious blogger and I’m sure most of them will just delete your mail. Instead you should get on this persons radar by leaving comments on their posts. After a few times you should analyze his or her site and then write him or her a personal mail.
Tell them what you like about his/hers site, what they can do better, who you are, etc. Basically everything you can think of.
My thoughts on link exchange
I think this is a great method if you know people within you niche. Convince them to link within their text instead of adding your site to their sidebar.