One of the most important thing when it comes to making money through niche sites and making money through your blog are without doubt finding valuable keywords with low competition.
Most people usually have two different problems when it comes to making money online. Finding valuable keywords and getting visitors to your site.
I’ve met people who have succeed into driving hundreds of unique visitors each day and getting a high CTR but never made any good money simply because their PPC were way to low. By simply rephrasing their headlines I had one guy who went from PPC $0.2 to $1. Small tweaks which improved his revenue with 500 percent. Think what that could do for you.
Find Keywords and Their Search Volume
To be able to research the value within your keywords your first step is to find as many keywords as possible when you’ve decided on a niche.
For this purpose I use three different tools:
Personally I tend to use Google AdWords Keyword Tool of old habit and because it’s possible to search for Swedish keywords where I currently have all of my niche sites. Just remember to change Match Type into Exact.
MSN AdCenter Research Keywords Tool seems to be a bit more accurate but for some reason I’ve never been particularly fond of using it.
Last we have Wordtracker Keyword Tool which is not very accurate and also lack support for Swedish keywords. On the other hand they sometimes displays keywords not mentioned by Google and MSN.
I’m also using a custom made tool created by me to display all keywords on a specific page. Subscribe and find out when I release this tool for free.
Understand Temporal Fluctuations
Looking on search volume is all about the past, but since we are creating a new site or finding keywords for our new blog post we want to see what’s ahead for our specific keywords.
Why is this important you may ask yourself. If the keyword have had thousands of unique visitors last few months it will most certainly also have it the next few months as well. I will use Tamagotchi (wiki) as a great example to show you why this is not the case. A few years ago it seemed to me like everyone got a Tamagotchi everywhere. You were supposed to feed it, hug it, play with it, etc. Everyone had one until suddenly no one did.
As you can see in the graph above it would have been a great idea to create a site about it in the end of 2004. If you on the other hand were slow to find out about this gadget and decided to create one in the end of 2007 it would only have been downhill for you. With that said you might still make money.
Tools to use:
- Google Trends for Keywords
- MSN AdCenter Keyword Forecast Tool
As with the case with search volume I also tend to use Google here.
Find Out if Your Keywords are Valuable
Now it’s time for the most important part. We have a long list with high search volume keywords and the question is; “are they valuable”?
As you can see there are a huge difference in estimated revenue for every click on these specific keywords. I always recommend everyone to use the keyword buy instead of information. This is simply because it’s easier to get someone to spend money if they are already looking to buy something.
On the other hand you are probably going to have more competition in keywords including buy, but more on this later on.
Tools to use
In this case I actually prefer MSN instead of Google but as always Google have so much of the visitors so they are most often the one to follow.
Besides these two free tools you also have hundreds, if not thousands, of premium tools with different results. These two are those I use and therefore are able to recommend for you to use.
Check Your Competition
Since this is such a huge topic which anyone can write several pages on I will save this for later and write a specific post about it. Until then I would appreciate to hear all about your methods to check out your competition.
How do you research keywords?