If you ask 100 popular bloggers if quality is important I’m sure 99 of them would say yes. If you on the other hand know how Google works you are aware that quality is not that important if you have quantity.
I’ve tried several different methods on my sites and my conclusion is that if you have a high number of posts, you will overcome the need of high quality content. Sure, if you want a confidence-inspiring blog like I’m working on here you will need high quality. But if you only want to make money, quantity is actually a good way around.
Advantages of high quality
If you deliver high quality content you will most certainly increase your chances of getting other people to write about you and link to your site.
You will also get a higher number of returning visitors since they found your site helpful. It’s also possible that they will tell their friends about your site. Word of mouth is actually still one of the best methods to get new visitors.
Advantages of high quantity
With a high number of posts you will get more titles to attract the visitors on Google. For an example, instead of writing one post titled Ferrari, you can write one post about Ferrari F430, one about Ferrari 360, etc. By doing this you will attract visitors with different searches.
Another great thing with high quantity is that Google rewards active sites, meaning you will rank higher than if you only post twice a year.
Try to combine them
Now you’ve heard good things about both quality and quantity. As a final word I must say that everyone is better off if you post high quality content. Think about that every time you publish a new post.
