One of my big interests is advertising and the impact it has on people. By having the right ad you can make the difference of earning millions or end up making nothing.
Today I found a new ad from a Swedish car maker named Saab. I’m sure most of you have heard of it before. I’m usually not fond of car makers ads but there was something in this I really liked, so I thought we could discuss it.
Change Perspective
Why I Think it is Great
There are a lot of things in the ad I really like and to be honest I could most certainly write several pages with different interpretations. To mention a few we have the light bulb to represent new thinking, we have the moose and spruce to represent environment, the ant to represent power, etc.
Overall the whole ad have a new and fresh design which makes me think about Apple and their minimalistic simplicity. Something a lot of people are not only used to but also enjoy.
The song is titled Time Is Now and performed by Asha Ali. It is written solely for this ad but I wouldn’t be surprised if it became a hit just like Release Me.
Thinking about it, Saab actually do have a lot of great commercials.
Group Discussion
Is this the right way to go? Instead of showing their car from several different angels roaring over the roads we have a bright and positive office.
{ 8 comments… read them below or add one }
I like how this advertise bring the perspective when tell you end up with saab instead with just another car. It is strong in my perspective.
I agree with you LetUpdate. By doing so they distance themselves from other car makers and basically say they are something truly special.
I like the ad in the video. A lot of creativity
You’re right Oscar. Do you have any example of other creative ads? I will probably publish a few more posts like this in the future.
I work for Zooppa.com which is about people creating ads for brands and getting paid for it. Check it out.
I think what is interesting in people is that we all have different perspectives on things. I mean you can read a blog post about say SEO on one blog and read another post on another blog about SEO and the 2 posts will be different. Sure some points are the same, but everyone has there own way of saying things and their own perspective on things. Not to mention when I read a post and someone else reads a post they may read it differently than I do as they have there own perspective on things. This is what makes the world interesting.
I don’t necessarily think the video succeeds at its seemingly intended message of changing points of view. For me, it is about doing things differently, accomplishing the unexpected. Take the paper plane. The guy only swipes his hand across it and the plane folds. Take the ant carrying the plane. No one expected that ant to be there.
Is it good advertising? Yes. Because I liked the commercial and want to re-watch it and share it.
I found the ad visually appealing, but it really didn’t make me want to go out and buy a Saab, but most ads don’t. Seeing it every so often on TV would keep the car in the back of my mind though, so when I am in the need for a new car a Saab might come to mind. I actually liked the look of the Saab when they finally showed it at the end.