One of my big interests is advertising and the impact it has on people. By having the right ad you can make the difference of earning millions or end up making nothing.
Today I found a new ad from a Swedish car maker named Saab. I’m sure most of you have heard of it before. I’m usually not fond of car makers ads but there was something in this I really liked, so I thought we could discuss it.
Why I Think it is Great
There are a lot of things in the ad I really like and to be honest I could most certainly write several pages with different interpretations. To mention a few we have the light bulb to represent new thinking, we have the moose and spruce to represent environment, the ant to represent power, etc.
Overall the whole ad have a new and fresh design which makes me think about Apple and their minimalistic simplicity. Something a lot of people are not only used to but also enjoy.
Thinking about it, Saab actually do have a lot of great commercials.
Is this the right way to go? Instead of showing their car from several different angels roaring over the roads we have a bright and positive office.