My two first book reviews got a bit mixed reception but I’m certain this will be a bit more down your ally. I recently read The Art of Persuasion: How to Influence People and Get What You Want by Juliet Erickson – a freelance communication coach.
I actually had some high hopes for this book since its product description promised to teach me about body language, gestures and how to handle your nervousness. Topics I love to read about.
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised.
From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen. Understand how your personal communication skills affect your life and ability to make things happen. Learn how to plan, prepare and deliver your idea effectively.
My Thoughts on The Art of Persuasion
The book started out great by telling us a bit more about Juliet and briefly went trough everything we were supposed to learn from it. The introduction were followed by a short chapter titled Throwing Out the Rulebook. And when we were done throwing out the rulebook she told us about The Seven Principles [i.e. “rules”] of Effective Communication – a bit contradictory.
With that said I still think it was an interesting book to skim through. Unfortunately though I forgot most of it within a few days — probably because there were no flow in the text enticing me to get caught in it.
In my opinion The Art of Persuasion is a bit more orientated for business people who are interviewed for a raise or giving a lecture, than regular people who are interested in social conversations without trying to sell something. If this includes you, I’m certain you will find this book interesting.