When I started this blog I wrote a post on how important it is for you to really love your niche and what you are doing. A few days ago a friend of mine sent me this video showing a man talking about why he started his shop with hundreds of different sodas and I think it is a great example.
This is his story
John Nese is the proprietor of Galcos Soda Pop Stop in LA. His father ran it as a grocery store, and when the time came for John to take charge, he decided to convert it into the ultimate soda-lovers destination.
About 500 pops line the shelves, sourced lovingly by John from around the world. John has made it his mission to keep small soda-makers afloat and help them find their consumers.
Are you working with the niche you truly love? Tell me more about your niche and how you came up with the idea to work in it.